Snap launches programme to help accelerate start-ups mobile marketing reach


Snapchat is rolling out a scheme to entice start-up businesses to advertise on the social media platform.

Dubbed Snap Accelerate, the initiative has been designed to help mobile companies boost their marketing reach.

According to reports from Business Insider, Snapchat is currently looking to partner with start-up companies, particularly mobile-focused businesses, mCommerce, but also app developers.

Snap Accelerate comes at various levels including the “Kickstart” stage, which includes access to free branded filters, Snap products and creative tools as well as a media coupon. The package is worth $10,000.

“Sprint” and “Scale” packages are available for slightly more advanced start-ups with the latter being worth $100,000.